Quote of the week.... so simple, yet so complex

"People say you’re supposed to dress for the occasion. What I always say is dress like you’re coming from somewhere and you got someplace to go." - Kanye West (Complex Magazine, September 2007)

What's life without a little controversy.........

So you tried your hands at telemarketing and you hated it, you moved on to human resources and adhering to "dress code" just wasn't your thing, you have finally realized that your happiness is directly related to your lifelong dream of running and operating a boutique but you just don't know where to start. Well fear not fashion addicts, Controversy Boutique is launching their "A to Z Workshop on Starting a Fashion Boutique" September 30th!

Items Covered:

• creating a business plan for a fashion boutique
• creating contracts and agreements
• how to find a contract lawyer
• how to build a loyal clientele
• how to get started and promote yourself,
• including tips for building a strong portfolio
• how to find a business consultant
• the roles and responsibilities of a business owner
• hiring and motivating a productive team
• and managing employees
• trend forecasting, where to buy wholesale, showrooms and negotiating prices
• how to promote and create events for boutique
• how to build a network within the fashion community

1.888.294.5288 ext 21 to register

Parish the thought

With heavy Atlanta presence, the funk gear gurus of Parish Nation have created a much needed color splash to the boring racks of commonness. We're checking for them!

www.parishnation.com

5 on it.....

Boutique Spotlight:

So we've been hearing all the fuss and decided to swing by 1FIVEo boutique in the upgraded West Marietta District. The social sweetness that lured us in is their monthly “Support Local Independent Music & Art” campaign, where they have this interesting way of combining music, fashion, art, and magic ...we adore!

1*FIVE*0 is a Lifestyle Fusion Boutique featuring fashions for Men & Women, Vintage Candy, books, pillows, frames, games, PF Flyers for Men & Women, jewelry, CDs and so much more. NOTHING OVER $150........ and thus the name.

www.150atlanta.com

Tax Free....who me???

Okay... so you can say the ladies and gents at Reddest Light are having a bit of a champagne taste, beer budget kind of day. Picture our delight when we were reminded that today marks the beginning of TAX-FREE weekend. Those extra dollars saved is just what we need to sponsor our trip around the city :) Hello??? Gas is back at the $3 mark! We'll get back to our big spender routine next week, lol

Special thanks to Ditto Boutique for reminding us of this sacred holiday. Reddest Light readers will also receive an additional 10% off of already reduced merchandise this Thursday - Saturday. Consignment like you have never seen before! www.dittoboutique.com

H & M sails the Atlantic!

It's official!!!! H & M finally makes it way to Georgia, and not a moment too soon. The fashion forward retailer will break ground on Atlantic Station's fashion avenue. A wallet friendly secret to many girls in the city, we're just wondering if will we be able to bear the lines as this hush-hush shopping destination is revealed.

* Check back for updates

Only 2 days left to Max out at BCBG

CBGMAXAZRIA Summer Sale New Markdowns June 27 - July 31

BCBGMAXAZRIA Summer Sale

New Markdowns up to 70% off!

Urban Chic

LOUIS VUITTON ATLANTA INVITES YOU TO CELEBRATE THE LAUNCH OF T.I. vs T.I.P.

Aaauuuggghhhh (sigh), don't we all wish we had the Louis Vuitton Monogram Mirror bag in gold. It's the hottest thing going right now and at the LV celebrates T.I. event, guests were privy to viewing the line's exclusives and more. Mr. Dapper himself, also know as the king of the south and girlfriend Tiny looked fabulous might we add!!!!

Save the date...too haute to miss!

We have received numerous emails regarding the Hautelanta Fashion Week. After reaching out to the organizers, here is what we got. Mark your calendars.... the REDDEST will so be there!!!

""Haute.Lanta Fashion Week was created to provide a platform for designers to showcase their upcoming collections to buyers, consumers, and international media. The city of Atlanta is one of the fastest growing metropolitan areas in the U.S. and has received national attention for it’s professional designers, musical talent, and high profile celebrity presence. Although this is true, Atlanta’s design community has been overlooked and there has not been a successful and continuous week of fashion. There will be thousands of event attendees, comprised of the international press, store buyers, retailers, celebrities, style-makers, and fashion forward socialites, in which Haute.Lanta Fashion Week is an excellent opportunity for American and international designers to gain much needed recognition."

www.hautelantafashionweek.com

Design Profile: Old Baby Doll

OLD BABY DOLL is the newest women's streetwear line quickly making its mark in the male dominated streetwear fashion industry. Straight out of the south, this line gets its inspiration from street swag, sex appeal, gold diggers, stilettos, fill -ins, sneakers, flossin, fast life, and more. The crew at Reddest Light dig it!

www.oldbabydoll.com

Get your fashion fix

Reminiscent of 1920s cigarette cases, Oral Fixation has launched the cutest fashion mints sure to complete any ensemble down to the last detail. Everyone in the office can not get enough of them, as they keep mysteriously disappearing every time more arrive :) . Atlantic Station's newest lifestyle boutique, Nani Sensorium carries every flavor! www.shopnani.com

Fall Already!!! Nordstroms Atlanta help ease the transition

Nordstrom Anniversary Sale/ Fall Fashion. Now is the Time July 20 - August 6 Shopping addicts.... it's that time again! Get a jump start on your fall outfitting, a little bird hidden in the racks informed us that everything we have been eyeballing is now marked at outrageous prices. For more information please call 404.442.3000 ext. 1840.

Fashion Forward

See you tonight for Fashion Forward at Verve Lounge! You'll know when you see us, because we will be lit in RED!

All we can say is, you better arrive early! Just imagine 90% of those skinny jeans you have been idolizing for the past month... First come First Serve!!!!

Out on the town: Atlanta SCENE

We had the opportunity of being invited to Atlanta's new home of the scenesters, come up kids, retrogurls, fader boys and color crews - better known as Broke & Boujee. Where individuality is commended and style is inspired make sure you are at the next one! http://www.myspace.com/brokeboujee

Whatever happens in Bollywood...stays in Bollywood

The Atlantan magazine and Prriya & Chintans couture and jewelry present “A Night in Bollywood,” a special charity event benefiting the Juvenile Diabetes Research Foundation (JDRF) this Thursday, July 26 from 7:30 to 10 p.m. at the Grand Hyatt Atlanta in Buckhead. WAGA FOX 5 Atlanta’s Suchita Vadlamani and Dave FM’s Holly Firfer will emcee the evening of cocktails, food and fashion. Special appearances by designers Priya and Chintan, Diana DeGarmo, Shandon Anderson, Corinna Allen of WGCL-TV CBS and “Project Runway’s” Michael Knight. Complimentary food/cash bar. A $10 donation is suggested at the door.

You are cordially invited.....

Yaaaay! We are so excited that one of our favorite stores, Miss Sixty, has found a home in Atlanta! Join the Reddest Light style invaders as we commit some damage :)

The Indie Fashion Movement

1st Annual Indie Fashion Week will take place on September 12-15, 2007 at Atlanta’s swankiest spot, “LUV MECCA”. During this showcase, fresh, unique designs from an industry of talented professionals will be displayed. Each designer will help empower the “Indie Movement” while also encouraging others to help empower the children of Malawi to envision a better tomorrow.

Style Maverick of the Week

Atlanta, Ga-based twenty-somethings James Costa, Matthew Klein and Greg Mensching are the fresh faces and bright minds behind the takeover denim brand Carpé Denim.

Carpe's Fashion Quote:

"Seize the denim"

Style Maven of the week

l to r: Katrina, Camille Binder (Courvoisier) and Che Moore / Photo Credit - sandra rose

This Week's Style Maven: Camille Binder


Camille's Fashion Quote:

"Heaven is so much closer when you are wearing stilettos"

Design Profile: AquaPoni

Imagine an era where individuality is celebrated, where fashion is written with a loose and casual fare, where convention is revamped to reveal its more eclectic, fierce alter ego. This moment is now, birthing the new fashionista. And its perfect patron lies in the innovation of two Los Angeles natives, Theresa Michelle and Kelli Marie. Creating exclusive new-concept originals for men and women, we welcome the dawn of AquaPoni. Providing a fresh melee of rare vintage and repurposed clothing, ethnic jewelry, Boho-chic accessories, and undeniable couture style.

"We want to attract eclectic customers who aren't afraid to stray far from the norm; people who can actually appreciate one of a kind pieces", says Kelli, co-founder and designer for the fresh new line AquaPoni.

Planting its first seeds with mostly friends and close acquaintances as customers, AP quickly branched out its accessories line throughout the Atlanta area. You can spot these bright, colorful pieces in Atlanta's super hot boutique www.Pvalentine.com

Visit them at www.myspace.com/aquaponi and let them know the Reddest Light sent ya!

Out on the town: Art & Sole

The chicks and blokes of Reddest Light, stopped by one of the most talked about fashion events of the week - the website launch party for the online shoe boutique SoleFetish.com. With fierce celebrities and the most fashionable inhabitants of the city showing up in droves, we just had to see what all the hype was about. As we arrived we couldn't help but revel in the fact that shoes were the highlight of the night. With a stiletto ice sculpture, floating sandals & flats, displays of rare wedges & peep toes, and a chance to try your polished footsies in the well-known glass slipper - we must say that this event has caused Atlantan's to step the shoe game up. Check out the hottest shoe site on the net www.solefestish.com

Chicks in Kicks!

We have had our eyes on the Reebok 25th anniversary ROLLAND BERRY X BASQUIAT edition, and now our favorite little sneaker boutique, Laced Up, located in the Edgewood District just tipped us to the fact they only have 4 pairs in. Be there or be square, we're on our way down there now! www.lacedup.biz

Welcome dahlings!

Welcome to the Reddest Light, your ultimate stop for fashion in Atlanta! Covering a unique blend of street style, high- end, and lifestyle, Reddest Light has created a casual, playful and highly intimate voice which draws in a diverse readership. Don't be left behind.....