Only 2 days left to Max out at BCBG

CBGMAXAZRIA Summer Sale New Markdowns June 27 - July 31

BCBGMAXAZRIA Summer Sale

New Markdowns up to 70% off!

Urban Chic

LOUIS VUITTON ATLANTA INVITES YOU TO CELEBRATE THE LAUNCH OF T.I. vs T.I.P.

Aaauuuggghhhh (sigh), don't we all wish we had the Louis Vuitton Monogram Mirror bag in gold. It's the hottest thing going right now and at the LV celebrates T.I. event, guests were privy to viewing the line's exclusives and more. Mr. Dapper himself, also know as the king of the south and girlfriend Tiny looked fabulous might we add!!!!

Save the date...too haute to miss!

We have received numerous emails regarding the Hautelanta Fashion Week. After reaching out to the organizers, here is what we got. Mark your calendars.... the REDDEST will so be there!!!

""Haute.Lanta Fashion Week was created to provide a platform for designers to showcase their upcoming collections to buyers, consumers, and international media. The city of Atlanta is one of the fastest growing metropolitan areas in the U.S. and has received national attention for it’s professional designers, musical talent, and high profile celebrity presence. Although this is true, Atlanta’s design community has been overlooked and there has not been a successful and continuous week of fashion. There will be thousands of event attendees, comprised of the international press, store buyers, retailers, celebrities, style-makers, and fashion forward socialites, in which Haute.Lanta Fashion Week is an excellent opportunity for American and international designers to gain much needed recognition."

www.hautelantafashionweek.com

Design Profile: Old Baby Doll

OLD BABY DOLL is the newest women's streetwear line quickly making its mark in the male dominated streetwear fashion industry. Straight out of the south, this line gets its inspiration from street swag, sex appeal, gold diggers, stilettos, fill -ins, sneakers, flossin, fast life, and more. The crew at Reddest Light dig it!

www.oldbabydoll.com

Get your fashion fix

Reminiscent of 1920s cigarette cases, Oral Fixation has launched the cutest fashion mints sure to complete any ensemble down to the last detail. Everyone in the office can not get enough of them, as they keep mysteriously disappearing every time more arrive :) . Atlantic Station's newest lifestyle boutique, Nani Sensorium carries every flavor! www.shopnani.com

Fall Already!!! Nordstroms Atlanta help ease the transition

Nordstrom Anniversary Sale/ Fall Fashion. Now is the Time July 20 - August 6 Shopping addicts.... it's that time again! Get a jump start on your fall outfitting, a little bird hidden in the racks informed us that everything we have been eyeballing is now marked at outrageous prices. For more information please call 404.442.3000 ext. 1840.

Fashion Forward

See you tonight for Fashion Forward at Verve Lounge! You'll know when you see us, because we will be lit in RED!

All we can say is, you better arrive early! Just imagine 90% of those skinny jeans you have been idolizing for the past month... First come First Serve!!!!

Out on the town: Atlanta SCENE

We had the opportunity of being invited to Atlanta's new home of the scenesters, come up kids, retrogurls, fader boys and color crews - better known as Broke & Boujee. Where individuality is commended and style is inspired make sure you are at the next one! http://www.myspace.com/brokeboujee

Whatever happens in Bollywood...stays in Bollywood

The Atlantan magazine and Prriya & Chintans couture and jewelry present “A Night in Bollywood,” a special charity event benefiting the Juvenile Diabetes Research Foundation (JDRF) this Thursday, July 26 from 7:30 to 10 p.m. at the Grand Hyatt Atlanta in Buckhead. WAGA FOX 5 Atlanta’s Suchita Vadlamani and Dave FM’s Holly Firfer will emcee the evening of cocktails, food and fashion. Special appearances by designers Priya and Chintan, Diana DeGarmo, Shandon Anderson, Corinna Allen of WGCL-TV CBS and “Project Runway’s” Michael Knight. Complimentary food/cash bar. A $10 donation is suggested at the door.

You are cordially invited.....

Yaaaay! We are so excited that one of our favorite stores, Miss Sixty, has found a home in Atlanta! Join the Reddest Light style invaders as we commit some damage :)

The Indie Fashion Movement

1st Annual Indie Fashion Week will take place on September 12-15, 2007 at Atlanta’s swankiest spot, “LUV MECCA”. During this showcase, fresh, unique designs from an industry of talented professionals will be displayed. Each designer will help empower the “Indie Movement” while also encouraging others to help empower the children of Malawi to envision a better tomorrow.

Style Maverick of the Week

Atlanta, Ga-based twenty-somethings James Costa, Matthew Klein and Greg Mensching are the fresh faces and bright minds behind the takeover denim brand Carpé Denim.

Carpe's Fashion Quote:

"Seize the denim"